pre-orders are open — reserve yours today, pay nothing until we ship
clear protein for women who lift

tastes like iced tea, not a shake.

20g of lactose-free protein in a light, juicy drink. No milkiness, no chalk, no bloat-causing gums. Just shake it with water and ice.

reserve yours — $0 today →
20g proteinlactose-free0g sugarno gums
bae pouches in pink lemonade glow, peach iced tea and raspberry hibiscus with glasses of each drink
bae(noun)
  1. before anything else. the thing you reach for first.
  2. your favourite person. (that's you.)
  3. the protein drink that doesn't taste like a protein drink.
the launch three

pick your flavour

Each one mixes with cold water into a clear, refreshing drink. Stick packs for your gym bag, pouches for your kitchen.

bae pink lemonade glow pouch with a glass of pink lemonade

pink lemonade glow

Tart, bright pink lemonade with a little iron and vitamin C, for women who train hard and run low.

clear protein + iron20g protein
bae peach iced tea pouch with a glass of peach iced tea

peach iced tea

Sunny, juicy peach iced tea. The one you'll drink on the walk home from the gym and want another.

clear protein20g protein
bae raspberry hibiscus iced tea pouch with a glass of ruby iced tea

raspberry hibiscus

Ruby-red hibiscus iced tea with fresh raspberry. Floral, a little tangy, very pretty in a glass.

clear protein20g protein
why bae

clean enough for lifters.
cute enough for you.

Most protein is milky, chalky and full of fillers that leave you puffy. We kept the protein and left out everything else.

0

lactose

Made with lactose-free whey, so it's easy on stomachs that can't do milk.

0

gums or sugar alcohols

No xanthan, guar, carrageenan, xylitol or erythritol, the usual bloat culprits.

20g

complete protein

Real whey with every essential amino acid, for recovery that actually works.

100%

batches lab-tested

We'll publish third-party results for protein and heavy metals for every batch.

Three friends in pastel gym sets laughing on a patio, holding bae drinks
our story

made for the friend who hates protein shakes

"I work out, I'm lactose intolerant, and every protein I've tried is either milky or tastes weird."

That's what a friend told us when we asked what she wished existed. Whey upset her stomach. Vegan powders had an aftertaste. And watered-down chocolate shakes? No thanks.

So we made bae: protein that drinks like iced tea, made with lactose-free whey and nothing that makes you bloat. We're making the first batch now, and pre-orders decide which flavours we make most of.

pre-order

be first in line

Reserve your bae now. There's no payment today: we'll email you to confirm before anything ships.

  • first batch, first shipped
  • founding-member pricing
  • your votes decide what we make most of
  • cancel any time, no charge

reserve yours

Takes 20 seconds. $0 today.

questions

faq

do i pay anything now?

No. A pre-order just reserves your spot. We'll email you with the final price and shipping date before anything is charged, and you can cancel any time.

i'm lactose intolerant. can i drink it?

bae is made with lactose-free whey. It still comes from milk protein, though, so it isn't suitable if you have a milk allergy.

what's "clear protein"?

It's whey that's been filtered so it mixes with water into a light, see-through drink, like juice or iced tea, instead of a thick milky shake.

why does pink lemonade have iron?

Lots of women who train hard run low on iron. Vitamin C helps your body absorb it, and lemonade has no dairy calcium to get in the way, so it's the perfect place for it. Iron is kept out of the tea flavours because tea reduces iron absorption.

when does it ship?

We're finalizing the first production run now. Pre-order members will be the first to know the date and the first to get theirs.

where do you ship?

Canada and the US first. Pick "other" when you pre-order and we'll tell you as soon as we reach you.